One word changed everything


I read a post last week that my mind couldn't let go.
But not in the shiny object or rabbit hole way.
No, Reader, it hugged my skin.
Like my favorite cloud slides.

Karen Grill helps me to see the values that build an email list I can stick with. Her posts always spark something I hadn't thought about or didn't know.

And last week she shared how often entrepreneurs say,
“I have to write an email.”

And how different it feels to say instead:
“I get to write an email.”

She was naming something essential:

The way we speak about our work
…reveals how we feel about our work.

And as someone who reads tone for a living — both in others and in myself — it like watching a sunrise.

More than a productivity reframe.
It’s a frequency shift.


Your tone is your frequency carrier.

You can say all the “right” things...
But if your energy is flat, your reader feels it.

You can post with perfect strategy...
But if your tone is tuned to “obligation,” it lands like a task, not a truth.

The difference between “have to” and “get to” is only one word.
But it changes everything.

Karen’s post was a beautiful reminder:
Before you change your messaging, check your tone.

It doesn’t mean you have to write like you’re always “high vibe.”
But it helps to know what frequency you’re broadcasting even if unintentionally.


Mini Practice: Feel it first, then rephrase

  1. Pick a line from one of your recent posts.
    Truly any work.

    Here’s one of mine:
    “But now, your energy breathes through them.”
  2. Now sometimes it’s doing the opposite first that gets you to your desired state the fastest.
    So let’s try that now.

    This will feel easier if your body is loose.
    Meaning: release the tension.

    Let’s do the opposite for a moment:

    Tense all your muscles: curl your toes, make fists, raise your shoulders.
    Hold for 3… and one more squeeze…

    Now slowly release as you exhale.
    Uncurl your toes, straighten your fingers, let your shoulders fall.

    Better?
  3. Let’s rework that line now (not for cleverness, but for resonance).

    → Let’s rewrite it from the Identity frequency — the energy of how someone sees themselves:

    “But now, your purpose moves within them.”

    → Now from the Head frequency — the spark of insight, of something newly seen:

    “But now, your ideas bloom inside them.”

    All three versions are true.
    But each holds a different tone and calls to a different part of the reader’s body.

Would you like to see your Red Frequency revealed through Human Design?

That’s what the Ideal Client HD Report is for. A clear map of the tone and resonance your clients already feel, so you can write from it with trust.

Tuning tones,
Tricia Edwards
Ideal Client HD Report


PS. I wasn't going to add a PS in this email, but something interesting happened as I wrote the last lines.

You see I am not much of a fan of writing CTAs. It's a space I get lost in my mind and distrust my instincts. So I thought I'd refer to my guidance. Something that resonated so clearly when I learned it. And I wrote this:

Would you like to see how your Human Design reveals your ​Red Frequency​? It's $197 until Aug. 31, no upsells, 2–10 day delivery, and it works without changing your strategy. Just clarity. In tone. In center. In resonance.

That sensation of metal grinding on metal was louder than the words when I read it back. That's my clue... something is out of frequency. If I feeling, my guess is that you do to.

So I switched it around. Nothing major, but I experienced it differently:

Would you like to see how your Human Design reveals the frequency your clients actually feel?
It’s delivered as a written report, $197 until Aug. 31, no upsells, just resonance in words and tone.

But the numbers. They were like staring into a bright light that blinds you. Hard to see the words that surround them. The opposite of a bright light that illuminates everything around it. Maybe you sense that too.

It's not that including the price is bad... more that it isn't my red frequency for this email, this offer, my ideal clients, and me. Next week, next email, maybe they are in tune with my red frequency, but this time no. I choose to follow what's vibing now.

#Self-trust

I'm not for everyone. And you don't have to be either.
If you don't click with me, please unsubscribe and find who does. Cause you deserve it.

Tricia Edwards

I email insights on how to leverage your human design in your content strategies. Usually M-W-F... And there's always some special resources only available to subscribers.

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